With continuous advancements in technology there are increasingly amazing business opportunities available on the internet.  Internet marketing is used as a huge revenue generator due to its extensive global coverage and immediate response. The various types of internet marketing are web, online, search engine marketing and e/i-marketing. It is imperative that any business should be easily searchable on the internet, so that its impact and effect can be mapped correctly and revenue generated exceeds expectations. The use of search engines is the order of the day to look for any existing business presence and availability. Across the world for internet users, Google is the most widely used search engine. It provides ample coverage of the web. The queries that are searched for in Google provide the most relevant results in less than a second. It is crucial to have your website listed on Google. A great way to do this would be through Google’s sponsored listing. Google AdWords has catapulted Google to becoming a leader in paid search advertising. The best way to optimize the cost of Google Advertising and ensure effectiveness of adwords is to properly manage your “Google keywords”. Google ranks advertisements not on cost only also on the popularity of your website. As an advertiser you can manage your ad on a daily budget, bids and ad quality. The daily budget is helpful in controlling and monitoring advertisement spends and determines its visibility on the internet.  The most common type of bid is cost-per-click and it helps to position your advertisement correctly and finally the advertisement score which when higher allows you to pay less. In order to generate more revenue and traffic through “Google marketing” for your website a few things to keep in mind would be usage of exact and appropriate AdWords, aims towards specific geographies, usage of “adword” matching choices, effective use of negative keywords and selection of correct landing sites. The most important point to note here is that the appropriate use of “Google adwords” could be your weapon to a profitable and easy to manage commercial activity.